For the fourth month in a row, Chevrolet sold more Camaros than Ford did Mustangs. With 9,961 Camaros finding new homes last month compared to 6,564 Mustangs, the Camaro was able to scamper ahead of the Mustang by 5,900 units for total 2014 sales. Chevrolet’s seven month total of 56,633 Camaros sold represents a 12 percent gain in sales over the same time period last year. The Dodge Challenger remains a footnote in the pony car wars, with a mere 4,294 units sold in July.
While Mustang sales have been on the decline, the soon-to-be released 2015 Mustang should help Ford move more metal in the remaining months of 2014. Despite a new Mustang hitting dealers, it is likely that the the Camaro will once again take the title of America’s bestselling sports car given its current overall sales lead.
Though Chevrolet may ultimately win the sales war for 2014, we fully expect the Mustang to win some of 2014’s remaining sales battles; however, interest in the new Mustang may be short-lived, as a new Alpha-based Camaro is expected to arrive for 2016.