Some people believe modern cars no longer built by hand, but by robots, have about as much character as any household appliance compared to the predominantly hand built cars of yesterday. Cadillac’s new ‘Robot Arms’ ad is out to prove that their modern cars are more stylish and have more character than any washing machine and their robots can have nearly as much fun as any human being.
The ad shows Cadillac’s current lineup, consisting of the ATS, CTS, ELR and SRX, strutting their stuff down a runway as if they were in a fashion show, while what appear to be welding robots “dance” on either side of them. The runway idea could have come from seeing Cadillacs move down the production line, showing off their freshly-painted sheet metal to the factory workers.
This spot is a little more fun than some of the other recent Cadillac ads we’ve seen, and a lot less controversial than the “Poolside” ad for the ELR. Check out the video below and let us know what you think in the comments.