When virtually everyone in America views Detroit as the country’s bad neighborhood, it doesn’t paint a good image for its business residences. In this case, Cadillac. And word on the block is that the Crest might pack up and move to more prestigious streets.
Cadillac chief Johan de Nysschen has been wasting no time in giving America’s luxury brand a better sense of direction. Suspected of being behind the recent pattern-breaking “Cadillac CT5” and “Cadillac CT6” trademarks, he may also now be pushing for his brand to distance itself from General Motors by setting up offices from Detroit to Manhattan, according to Reuters.
de Nysschen did both to Infiniti, oddly giving each model some sort of “Q–” alpha-numeration, and moving the brand’s headquarters to Hong Kong from Yokohama. A move from the parent company could also grant the perception of more autonomy for Cadillac.
“As Cadillac grows, it’s possible we could look to add to our team or expand,” Cadillac spokesman David Caldwell told Reuters. “But as of now, no changes.”