As the arrival of the next-generation Cadillac CTS-V begins to draw closer and Cadillac Racing’s current CTS-V.R model slowly grows longer-in-tooth, the brand is exploring its options for the future of its V-Series GT racing ventures. Cadillac Racing took the Pirelli World Challenge drivers’ and manufacturers’ championships home to General Motors the past two seasons, but has yet to confirm its return to the series for the 2015 season.
“We’re committed to GT and there’s variations in GT and we’re looking at all of them,” Cadillac Racing technical program manager David Caldwell told Sportscar365. “There’s a huge amount of global opportunity in GT3 and a lot of potential success there but it’s not the only strategy to play. Our options are open for a couple different directions to go.”
Cadillac Racing’s current CTS-V.R car is legal for World Challenge competition until the end of the 2016 season. An influx of FIA-spec GT3 cars this year with more downforce and more complex aerodynamics has added an extra level of difficulty to the series for Cadillac, the CTS-V.R being only one of two cars on the grid not built to GT3 specifications.
It’s been rumored that Cadillac was looking to enter FIA GT3 competition with a GT3 car of its own, however Caldwell wouldn’t comment on the matter to Sportscar365 and denied that a decision has already been made.
“At this point, we want to keep all of our options open. We want to look into all of the series, all of the classes and all of the variations and want to make the best decisions to deliver on the goals for Cadillac,” he said.
Some think Cadillac, who is looking to slowly integrate itself into the luxury segment in Europe, should enter various race series in Europe to help drum up excitement for the brand. European consumers have been witnessing Mercedes-Benz, BMW and Audi compete and win in Europe for years, so the idea is seeing a Cadillac alongside them on the grid would contribute positively to brand image.
Additionally, Cadillac V-Series and Racing Marketing Manager, John Kraemer, said “no major changes” would be made to the Cadillac Racing program for the 2015 model year. We take that as indication the team will return to Pirelli World Challenge competition with the same Pratt & Miller-built CTS-V.R racecar.
“The success that we’ve seen here and seeing the series (Pirelli World Challenge) grow, it’s been a good thing to be a part of,” Kraemer said. “I don’t see any drastic changes.”
Kraemer also said the automaker was interested in starting a customer racing program similar to what Porsche and Ferrari does, but recognized the number of challenges starting a customer racing program would present.