TMR reports that Holden’s National Sales Director, Peter Keley, says the automaker has no plan to continue offering “a long-wheelbase large car” once local production ends. Citing low sales volumes in the segment, Keley also said Holden has no plans for a replacement, stating, “It’s a very small market. It’s only 1200 cars a year. There’s obviously the hire-car customers, and there’s actually quite a reasonable private mix within that. But it’s a small market, and there’s only so many niche products you can have in a complete portfolio.”
If sales have been so poor, why has Holden continued to support the Caprice’s production? According to Keley, “The Caprice makes sense for us today because there’s lots of export volume [to the U.S. and the Middle East] which makes it all viable. It’s in our plant, producing good volumes so we offer it for sale. But as for a future replacement, I don’t see one.”
To Australia, the taxi market will have to look for another vehicle, and chances are it won’t be Holden. And in the U.S.? Almost seems to be another “here today, gone tomorrow” a la Pontiac G8.