It seems GMC’s marketing department is a little less active than Chevrolet’s, as it’s been awhile since we last featured a GMC spot on Ad Break. Today we bring you this 30-second advertisement for the 2015 GMC Sierra Denali HD, which for reasons we can’t figure out, compares the truck’s luxurious amenities to a boat.
The first sentence of the ad is “today’s most luxurious cruisers place some of the most luxurious and sophisticated cockpits on top of some of the most powerful marine engines.” The announcer then goes on to compare the luxurious and powerful boat in question to the Sierra HD, which is the most luxurious cabin General Motors offers on a truck coupled with the beefiest engine options. We understand the comparison, but can’t but wonder what compelled the advertisement team chose to compare it to a boat. Maybe because heavy-duty pickup owners often tow their boats with their vehicles?
No matter their reasoning, this GMC ad is straightforward and to the point and tells the viewer what the GMC Sierra HD is all about in under 30 seconds – power and luxury. Check it out below and let us know what you think in the comments.