The Chevrolet Malibu isn’t for investment bankers, or doctors or well-paid lawyers. It’s an affordable sedan for the blue-collar worker or the middle-class family and Chevrolet’s marketing department knows this. That’s why they’ve returned with a second “Richest Guys” ad for the mid-size Malibu sedan.
Just like the previous “Richest Guys” commercial, this spot focuses on the average American family’s values and everyday life. The ad says “were not supermodels were trying our best be role models,” and plays footage of a dad trying to get his son in his car seat and get him to school on time. The spot also has another clip of a father and son meeting up for lunch and sharing a laugh, so as you can probably tell, this is a warm-hearted, family-focused ad.
Let us know whether this type of warm-hearted advertising appeals to you or not in the comments after watching the ad below. It might work for the family man, but not all potential Malibu buyers are 35 with a wife and two kids, so they may feel as if the Malibu isn’t for them after seeing one of these family-oriented ads.