Cadillac of late has been aligning itself with the fashion-forward crowd, and for the second year in a row, the luxury brand will sponsor the New York Men’s Day menswear show. However, this year the brand will be doing more than just throwing its name on some banners.
Consisting of ten different menswear brands, the show will work with Cadillac to ensure that each brands’ designers create a unique exterior wrap for the all-new 2015 ATS coupe. As GQ writes, the coupes will be wrapped in designs inspired by “the soon-to-be-seen collections, or prints actually from [each menswear brand]…[providing] a sneak peek at what’s to come from guys like tailoring maestro Antonio Azzuolo.”
Cadillac released renderings of a handful of the cars, with designers showing inspiration from the 1950s art deco era, as well as more contemporary modern art. Fashion fans can see the latest crop of menswear, as well as each brands’ custom ATS coupe, at New York Men’s Day on September 3. To see some renderings for now, visit GQ.