Izuzu’s MU-X SUV may have a lot in common with its platform-mate, the Holden Colorado 7 SUV, but sales figures aren’t one of them. Despite sharing a common platform and similar styling, Izuzu’s MU-X has outsold the Colorado 7 by three-to-one so far in 2014, according to a report from CarAdvice.
Izuzu has sold 2239 MU-Xs so far this year and is currently enjoying 4.1 percent market share in the segment, well above analyst’s projections for the model. In June, 639 MU-Xs were sold, beating out the more established Hyundai Santa Fe and Nissan Pathfinder. Additionally, the majority of the models sold have been the range-topping, $53,500 AUD LS-T 4×4 variants, CarAdvice says.
Apart from the MU-X, Holden’s Colorado pickup has managed to hold off its Japanese, Izuzu-badged brother in the sales race, but only slightly. Izuzu has sold 4,888 D-Maxs so far in 2014, representing a spike in sales of 16.2 percent. Sales of the Colorado are up 22.3 percent to 8,015 units in 2014. These gains are impressive from both manufacturers considering sales in Australia’s 4×4 ute market have fallen off 7.2 percent in 2014. The Ford Ranger continues to lead the segment, with a sales spike of 24 percent to 10,345 units in 2014.
CarAdvice thinks buyers are choosing the Izuzu over the Holden due to the positive word-of-mouth surrounding the D-Max’s simple design and reliability. Izuzu’s reputation as a no-nonsense, reliable and durable truck brand in addition to enticing promotional deals may also be reasons for the unexpected success of the two models.