The Chevrolet Cruze Diesel is arguably the Michael Beasley of small cars. The NBA forward entered the 2008 draft with potential; however, his performance as a professional player has been what many might refer to as a letdown.
WardsAuto reports that the award-winning Cruze Diesel is failing to live up to its initial hype as well, accounting for a mere two percent of Cruze sales. This is a far cry from the 10 percent target the company had hoped for when launching the model. With less than 6,000 Cruze 2.0TD units sold since its introduction, the model trails its biggest competitor, the Volkswagen Jetta TDI, by nearly 40,000 units over the same time period.
Despite less than stellar sales, General Motors does not appear to be giving up on oil burners anytime soon. Next year, GM will introduce Diesel power to its new midsize pickup trucks, the 2015 Chevrolet Colorado and 2015 GMC Canyon, and Wards reports that the all-new Cruze will likely continue to offer U.S. customers a diesel option.
While the Cruze Diesel may not be hitting the sales targets Chevrolet had hoped for, the car seems to be doing its job of attracting new customers into the its dealerships. And for GM, that’s enough to keep the model off of the chopping block.
“Many of our Cruze diesel customers have not shopped us before,” Chevrolet assistant marketing manager — sedans and crossovers, Rick Kwiecien, told Wards. “Customers are cross-shopping the Cruze diesel with the competition and discovering the Chevy advantages of performance, fuel economy, and interior refinement.”