When General Motors releases the new Chevrolet Colorado and GMC Canyon mid-size pickups this fall, the company will not just be targeting Toyota Tacoma and Nissan Frontier buyers – it will also have its sights set on small crossover utility vehicle shoppers. During a day of driving the new trucks at the company’s Milford proving ground, Autoblog noted that GM’s “engineering and marketing teams…brought along a Ford Escape as one of the competitive drives.”
The idea of cross shopping the new GM mid-size pickups with small crossovers isn’t as crazy as it may seem. Though the online automotive publication openly admits that even the base 200 horsepower four-cylinder engine is bound to be thirstier at the pump than the majority of small CUVs, the Colorado and Canyon will offer consumers additional utility at a similar price point, along with an interior “full of the available comfort and convenience amenities that CUV shoppers are so keen on.” The trucks will also offer a competitively tight turning circle.
While other mid-size trucks are the most obvious competitors to the new Colorado and Canyon, GM has already noted it believes its new trucks will also attract full-size truck customers looking for greater maneuverability. In fact, we fully expect the Colorado and Canyon to be cross shopped with a number of vehicles, including small vans like the new Chevrolet City Express.