Once again, Chevrolet’s Camaro brought the sales fight to the Ford Mustang and Dodge Challenger in June and won for the third straight month. The fifth-generation Camaro has consistently come out on top as the sales king throughout its model lifecycle and will a secure a fifth yearly sales win if it can hold on to its lead for the remainder of 2014.
Chevy sold 7,721 Camaros and Camaro convertibles in June 2013, a 6.7% increase from June of last year, but a slight drop from May 2014’s strong sales of 10,340 units. The Camaro beat the Mustang by 90 units in June, with Ford’s pony car posting sales of 7,631 units. The Mustang’s relatively strong sales numbers are somewhat surprising, considering consumers are aware of the 2015 model which will arrive at dealers later this year. This could be evidence of deep discounts being offered on the outgoing 2014 models, however.
Dodge’s Challenger once again trailed in third in the pony car sales race, with 4,377 units sold in June. A redesigned 2015 model with a heavily revised interior is on its way, so sales may become more competitive as consumers could be holding out for the replacement model, much like in the case of the Mustang.
So far in 2014, Camaro sales have shown strong growth over the same period in 2013. Chevy has sold 46,672 units through to June, a year over year increase of 10.3%. This also puts it ahead by 2,500 units in the sales race with the Mustang. For the Camaro, the hardest part is yet to come as the now somewhat long-in-tooth model may struggle to compete with sales of Ford’s highly anticipated, all-new 2015 Mustang. We know a new Camaro is in the works, but the current car will have to contend with Ford’s brand new model in the meantime.