“A guy who uses his truck for work will want to know how his laptop can stay connected on the job site up to 50 feet away,” is what a Certified Technology Expert working at a GM dealership told Automotive News when describing the relevance of OnStar’s new 4G LTE and built-in Wi-Fi hotspot that is rolling out in select 2015 model-year Chevrolet, Cadillac, Buick and GMC models. Another example: “A mom with three kids will need to connect three separate devices so they can use tablets.” Whatever happened to the magnetized mini-board games?
At any rate, it will be up to Certified Technology Experts working at dealerships, along with GM’s own Connected Customer Specialists, to woo customers into the technology, thereby creating a fairly strong competitive advantage. And aside from Audi and its 2015 A3, GM is the only other automaker that has 4G LTE with Wi-Fi in its vehicles. Heck, it’s not even fair to compare the two, as the German brand has far fewer features, is not as tightly-integrated, and has a far narrower scope than GM-OnStar’s 4G LTE with Wi-Fi.