Cadillac is partnering with Architectural Digest magazine for the “Driven By Design” tour featuring the 2015 Escalade. The tour begins this month in Chicago, which will be followed by stops in New York, Dallas, Miami, and Los Angeles.
“We have long admired Cadillac’s commitment to design and are thrilled to help the company underscore that commitment through the ‘Driven by Design’ tour,” says Architectural Digest Vice President and Publisher, Giulio Capua. “This will also give passionate design enthusiasts and key luminaries in our field the chance to see the best of Cadillac.”
Guests will meet at a specified architectural landmark and then take a tour in an Escalade to other local landmarks in each respective city. A guide in each stop will lead a tour highlighting the landmark’s innovative design and technology.
“The ‘Driven by Design,’ tour brings together a passion for modern design and advanced technology that is shared by both Architectural Digest and Cadillac,” says Global Cadillac director of Brand and Reputation Strategy, Melody Lee. “We look forward to showing guests these architectural landmarks while they experience the 2015 Escalade.”
Featured tour locations include the WMS Boathouse in Chicago, and One World Trade Center and Neue House in New York. Keynote speakers include Joseph Valerio of Valerio Dewalt Train Associates; National September 11 Memorial designer Michael Arad; and One World Trade Center and 7 World Trade Center architects David Childs and T. J. Gottesdiener.