In June it was reported that some Cadillac dealers were offering large discounts on the $75,995 Cadillac ELR hybrid. According to a report from InsideEVs, these price cuts are ongoing and bigger than ever.
An email from a dealership in Florida indicates they will sell you an ELR for $12,000 off the asking price, in addition to federal tax credits for purchasing an electric vehicle.
“We just got $12,000 off incentives on the purchase of a new Cadillac ELR. Plus you get a $7500 tax credit! If you have not seen or driven this amazing vehicle, you need to come in and test drive one. This is the New electric vehicle from Cadillac, and it not only will save you a bundle at the gas pump, but it looks and drives amazing, Stop in today for a test drive.”
Another dealer in Austin is offering $12,000 off and says they are “flexible on the pricing” of the ELR, according to InsideEVs. A Maryland Cadillac dealer says they are selling the ELR for “at least $13,600 off MSRP on the 3 ELRs they have in stock,” plus a $7500 state tax credit, bringing the price down to $54,500 if you also include a $2,000 state tax credit.
While Cadillac has sold 390 ELRs through to June, there is no doubt the automaker is underwhelmed by the sales performance of the EREV. Unless demand improves significantly, it seems incentives on the ELR could keep on rising.