Some might argue that General Motors’ recent recall woes have put the automaker in a crisis, but Forbes contributor Jonathan Salem Baskin isn’t one of them. In fact, Baskin believes the company is facing “the greatest branding opportunity we’ve seen this century.”
Baskin argues that General Motors has been handed a gift no other brand before it has: “the gift of the government all but compelling customers (going back 15 years) to reconnect with it.”
Of course, Baskin’s argument depends on General Motors following through and offering customers a service experience that results “in a satisfied, repeat customer” through “wildly smart, thoughtful strategy.”
Though time will tell how customers feel once they get their recall fixed, internal decisions to reexamine previous recalls leads us to believe the company is making the right moves to ensuring customers are satisfied with their GM products.