A Powermat is simply a rubber pad on which devices are placed to be charged via electromagnetic field. While not all devices are compatible, a growing number of smartphones have either wireless charging already embedded or have it as an option.
“A recent survey from IHS revealed that 70 percent of consumers charge their mobile phone at least once per day, with 30 percent charging more than once,” said Ryan Sanderson, associate director of Power Supply & Storage Components at IHS Technology. “This is driving demand for charging access in multiple locations throughout the day, something wireless charging can address in a more convenient way than the consumer having to carry one or more wired chargers around with them on a daily basis.”
The location of the Powermat behind the fully motorized center instrument panel faceplate of the ATS creates a convenient option for drivers so they can keep their hands on the wheel. Bluetooth can still be used to pair the device to the vehicle for hands-free usage during charging.
Adds Powermat CEO Ran Poliakine, “Our lifestyles have evolved in a more mobile way than ever before and with that comes an even greater need for access to power in those places where we spend the majority of our time. Our integration into the Cadillac ATS is only the first step in the evolution of portable power in places that include your car, your coffee house and even your favorite sporting arena.”