It’s hardly a secret that sales of Chevrolet’s C7 Corvette have been extremely strong since the automaker put the all-new sportscar on sale last year. Chevrolet has sold 17,744 Stingrays through to June of this year, more than the 5,673 it sold in same period in 2013 and significantly more than its closest rivals from Germany and Japan.
According to the National Automobile Dealers Association, Porsche has sold 5,169 911s and SRT has sold 354 Vipers as of June, significantly less than the sales figures the Corvette has posted. The far less expensive Nissan 370Z couldn’t outpace sales of the Corvette either, with 4,114 units sold so far this year.
The Viper, with its 8.4-liter V10 engine and six-speed manual transmission, is a more difficult car to live with day-to-day and at a starting price of $102,000, is more expensive than the Corvette. Because of this, Viper sales were never going to compete with sales of the more attainable Corvette. The 911 is also more expensive at a starting price of $84,300, but is more of a sportscar like the Corvette and less of a supercar like the Viper.
Chevy moved 2,723 Corvette coupes and convertibles in June, a 219% improvement over June 2013, but still not as many as the 3,328 units sold in May. Demand for the Corvette isn’t expected to slow down though, with NADA saying the automaker is on track to sell 35,000 Stingrays by the end of 2014. Furthermore, the introduction of the 650 horsepower 2015 Z06 should turn more attention to the Corvette, as will the updated 2015 model.