When General Motors announced the $75,995 price tag for their Cadillac ELR EREV coupe, many were surprised about how much higher it was than the starting price of its platform mate, the Chevrolet Volt. The ELR may have one of the most luxurious interiors of Cadillac’s lineup and a fuel-sipping powertrain, but that’s apparently not enough to back up that price, because some Cadillac dealers are offering huge rebates on the car according to Gas 2.
The information apparently stems from an email sent out by Tropical Cadillac in Bradenton, Florida. The dealer said they “just got $12,000 off incentives on the purchase of a new Cadillac ELR,” which is in addition to Florida’s $7,500 dollar tax credit for EVs. In total, that’s $19,500 off the original asking price.
Gas 2 thinks these massive incentives are indication that the ELR is in trouble. Being a low volume vehicle, Cadillac never intended to sell very many, however we doubt it intended to offer $12,000 off its initial asking price either.