As the exclusive “mobility partner” of the 32nd Munich Film Festival taking place from June 27 – July 5, Opel will be displaying two exhibition vehicles with a host of “communication measures” in Munich.
“It’s not just since the beginning of our ‘Umparken im Kopf’ campaign that everyone is talking about Opel. But it has noticeably increased the interest in our innovative models – even the most steadfast optimists would not have dreamed of this one year ago,” says Opel Chief Marketing Officer Tina Müller. “The new partnership with the Munich Film Festival is another step along the successful path that we have started down with our campaign.”
The campaign currently running consists of TV spots, out-of-home ads, and accompanying social media activities as Opel continues to promote its image reinvention and “continues dispelling existing prejudices, encourages re-thinking, and looking more closely at the brand and its cars.”
The two vehicles on display are the Opel ADAM in camouflage designed by musician and photographer Bryan Adams, and the new ADAM ROCKS. In the festival center, the “Umparkzone” will be a meeting place for accredited trade visitors and media representatives to watch the films. The “Umpark Shuttle,” consisting of a fleet of Opel Insignias as well as a small fleet of Opel classic cars, will shuttle prominent national and international guests to the red carpet. In addition, on July 2 Opel will present the gala premiere of the movie “Der Koch” starring Jessica Schwarz. The film is an adaptation of the book written by Swiss author Martin Suter.
“Good movies have a surprise in store. Good car brands do too.”