To celebrate 50 years of Opel Design, the automaker gave the spotlight to Vice President of Opel Design, Mark Adams, to discuss his insight into Opel’s history and future. In the below seven-minute video, Adams discusses the philosophy of “sculptural artistry meets German precision” and how Opel continues to design cars around it.
Adams first envisioned the phrase after researching the history of Opel’s design center. The first vehicle – the Opel GT concept – was a beautiful vehicle, even for 1965, and Adams believes that the car embodies the ideology being used today. Looking at cars that Adams himself designed, he believes that Opel’s “original emotion” resurfaced with the Opel Insignia and reestablished the “sculptural artistry meets German precision” philosophy for future vehicles.
According to Adams, Opel’s designers weren’t too keen on accepting the phrase but, after two years, the idea was second nature. Since then, the philosophy has pushed Opel designers to have their own sense of creative freedom. Looking towards the future, Adams believes this philosophy will allow Opel to boldly integrate German culture into their vehicles.
Just as the GT concept did 50 years ago, Adams believes his latest creation – the Opel Monza – will lead the “sculptural artistry meets German precision” philosophy into the future and once again raise the bar for Opel. There’s a real sense of pride from Adams throughout the entire video – to get a better understanding of where Opel’s heading and where they’ve been, take a look at the below video.