Since 2008, General Motors has offered the GM Military Discount Program to members of all five branches to give them a discount price below the manufacturer’s suggested retail for eligible vehicles. For 2014, over 8,000 U.S. military veterans have taken advantage of discounts for new Chevrolet, Buick, GMC or Cadillac vehicles thanks to an extension that will last through June 30.
“We anticipate many more will use the discount through the end of the month,” says GM vice president of U.S. sales and service, Steve Hill. “It’s our small way of thanking those who have made so many sacrifices for the safety and security of our nation.”
For May’s National Military Appreciation Month, General Motors extended military pricing to more than 21 million U.S. veterans. After June 30, the discount will only apply to active-duty, reserve, retired military personnel, and veterans within a year of their separation date.
“GM has a long legacy of support for those who have served,” says GM chief diversity officer and retired Navy captain, Ken Barrett. “I’m pleased to see so many of our current and former service members taking advantage of the industry’s best military discount to purchase vehicles for themselves and their families.”
The military discount can be combined with just about every current customer incentive, which may vary by where you live. USAA members are eligible for an additional $750 discount. Eligible buyers must take delivery by June 30, 2014.