Cadillac is promoting itself in Shanghai this month with the 2014 Cadillac Design Art Show, a two week-long event which allows prominent global and local artists to showcase their work alongside a range of Cadillac models from the present and the past.
The show, which was given the grammatically questionable title of “All for Dramatic”, features nine models that “represent the brand’s trendsetting spirit and Art and Science design philosophy,” Cadillac says. They are each accompanied by an art piece which is meant to compliment it.
Accompanying the Cadillac Cien concept car, which was unveiled in 2002 and designed to give consumers a glimpse at Cadillac’s future design language, is Zhang Nan’s sculpture “Heavy Punch”. His piece is meant to convey human beings’ desire and confusion about their struggle for freedom and exploration of the unknown. Other past models on display include the 1907 Cadillac Model M, the 1948 Cadillac Fleetwood 60 Special and both 1955 and 1975 model years of the Cadillac El Dorado.
Among the new models on display are the 2014 Cadillac CTS, which is accompanied by Zheng Lu’s “Water in Dripping No. 9” and “Almost Zen” art piece and the Cadillac ELR, joined by Zhou Chunya’s “Tree”, which is designed to represent the ELR’s earth-friendly attributes.
Cadillac’s “All for Dramatic” Design Art Show open from 10:00 a.m. to 5:00 p.m. at Shanghai’s Century Park in Pudon until June 16. Cadillac owners can enjoy VIP access and are allowed to bring two guests free of charge.