Cadillac U.S. sales chief Bill Peffer, who started his job 10 months ago, has left General Motors “to pursue other interests,” according to GM spokesman David Caldwell in an email to Automotive News. Peffer is the third sales chief to leave the company in the past two years. Kurt McNeil, head of U.S. sales operations for GM, will serve as Cadillac’s vice president of U.S. sales and service in the meantime.
The news comes as Cadillac is experiencing a two-percent downturn in sales, with the ATS experiencing a 20-percent decline. Peffer had forecasted 10 percent growth for 2014 on top of the impressive 22 percent jump in sales last year. In an April interview with Automotive News, Peffer acknowledged that competition in Cadillac’s segment had gotten tougher, espeically with the new Mercedes CLA and Audi A3.
As the head of U.S. sales and service for Cadillac, Peffer managed a sales organization of over 100 employees and served as the company representative to Cadillac’s 900+ dealerships.