Cadillac is a distinctly American luxury brand, but there’s no doubt that the ATS and CTS can both hang with the best from Europe, and even teach them a thing or two. Yet despite this, General Motors president Dan Ammann told British auto publication Autocar that Cadillac is “not going to try and ‘out-German’ the Germans.”
Despite the fact that both the ATS and CTS were designed with competitors from BMW, Mercedes-Benz, and Audi in its crosshairs, Ammann told the publication that China and the U.S. are the number one priority for Cadillac. This comes as no surprise, as both markets have been kind to General Motors. Still, Ammann added that “in the longer term there is a role for Cadillac [in Europe].”
As the British publication points out, though, in order for Cadillac to have a chance of succeeding in Europe, it will need to offer its cars with a “credible” diesel engine.