A recent survey conducted by Michigan-based automotive relations firm Planning Perspectives, Inc. has ranked General Motors as the worst large automaker to deal with.
The annual survey asks the auto industry’s largest and most prominent suppliers to rate their relationship with the six biggest automakers of light vehicles in the United States. Fiat Chrysler Automobiles has consistently ranked as the most difficult customer to deal with, holding onto the distinction since 2008.
This year, GM surpassed Chrysler as supplier’s least favorite automaker for a number of reasons. Reuters reports the automaker was docked marks on many different key measures, including its trustworthiness, communication skills and its protection of intellectual property. Suppliers also noted GM was the least likely of the companies to allow them to raise their prices to make up for material cost increases.
According to PPI, suppliers’ perceptions of manufacturers are critical because they can determine which companies will get their hands on the newest technologies first, work with their best engineers and get the best deal.
The top ranking brand in the survey was Toyota, followed by Honda and Nissan, who nudged Ford out of third position this year.