General Motors is offering employee pricing to the 2.6 million owners of cars recalled due to a possible faulty ignition switch. This is right on the heels of GM’s offer for $500 off the purchase of a new vehicle, an offer that expired April 30.
“This isn’t something we’re marketing, but it’s just something the dealers have in their toolbox,” GM spokesman Jim Cain told BaxterBulletin.com. “People are taking advantage of it. The numbers—we’re not going to disclose the numbers at this time, but it’s several hundred. And you know (it will) probably increase as time goes on.”
Cain added that that the prices are generally under invoice and, in addition, owners can use any existing cash-back offers. “They have to have a recalled vehicle in their household, and it doesn’t require a trade. It becomes a no-haggle price but you are eligible for other discounts that might be in the market … You’d get employee price plus any additional cash.” Current discounts being offered are $1,500 off certain 2014 Chevrolet Cruze sedans, $2,500 off 2014 Chevrolet Malibu sedan, up to $1,500 off the Buick LaCrosse or Enclave, and up to $4,750 and $3,750 off 2014 Chevrolet Silverado and GMC Sierra 1500 pickup trucks, respectively. Buick, meanwhile, offers up to $1,500 off the LaCrosse or Enclave.
Owners of recalled cars are also being offered $500 towards the purchase a certified pre-owned General Motors product.