The National Hot Rod Association (NHRA) announced today that the Chevrolet Silverado will be the Official Truck of the NHRA. This multi-year agreement will give the Silverado major on-site presence at all NHRA Mello Yello Drag Racing Series events.
Most notable is that the Chevrolet Silverados (and Suburbans) will be used by the NHRA’s “Safety Safari presented by AAA” for emergency response and track preparation.
“Chevrolet is proud to partner with the series as the Official Truck of NHRA, and are honored that our Silverados and Suburbans will be utilized by the NHRA Safety Safari,” said vice president of Performance Vehicles and Motorsports, Jim Campbell. “Our involvement in NHRA allows us to showcase the most dependable, longest-lasting trucks in America to our customers and fans, and to fans of NHRA drag racing.”
The Chevrolet Performance brand already is the title sponsor for the Chevrolet Performance U.S. Nationals, which is held each Labor Day weekend near Indianapolis.
“NHRA provides a unique platform for Chevrolet to reach out in a very personal way to our very loyal fan base,” says NHRA senior vice president of sales and marketing, Gary Darcy. “Chevrolet will have a great opportunity to expose its products to NHRA fans and, at the same time, share its connection with NHRA through its extensive dealer network.” Added Darcy, “Chevrolet has a tremendous history of involvement with NHRA at the series level, event level and team level. Chevrolet’s expansion of its NHRA sponsorship reaffirms the fact that the NHRA Mello Yello Drag Racing Series provides a great return-on-investment.”