Cervone, 51, will be responsible for all of GM’s global communications, including global products and brands, corporate communications, social media, executive support and internal communications. Prior to his position with GM, he served as executive vice president of group communications for Volkswagen Group of America.
“Tony brings an ideal mix of outside perspective and experience that complements a deep background in GM and today’s global auto industry,” GM CEO Mary Barra said in a statement. “I’ve worked with Tony in the past and he has my trust and respect. I know he’ll be another catalyst for change on our leadership team.”
Before joining with Volkswagen, Cervone was vice president of communications for United Airlines and was part of the team that oversaw the company’s merger with Continental Airlines. He also had a 10-year tenure with GM, where he led the automaker’s international communications in Europe.
“It’s a great time to rejoin GM,” Cervone said. “A re-energized leadership team, the best products in its history, a renewed commitment to individual customer experiences, and a compelling drive for cultural change all combine to make this a key moment in this great company’s history. I’m proud to be a part of both the leadership and Communications teams.”
Cervone’s position is effective immediately.