Starting on May 1, 2014 and lasting through June 30, General Motors will give all active, reserve, retired and veteran military (regardless of separation date) a GM military discount on Chevrolet, Buick, GMC, and Cadillac vehicles. That means 21 million U.S. military veterans from the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard are eligible.
“GM has supported the U.S. military for 100 years. From providing purpose-built vehicles in conflict situations to today’s support for veterans and returning military personnel, we continue to be their strong allies,” said Steve Hill, GM vice president of U.S. Sales and Service. “This discount is just one part of our ongoing salute to those who serve our country.”
General Motors first offered the GM Military Discount Program in 2008, offering pricing below suggested retail for eligible vehicles. It can be combined with most current incentives, plus USAA members are eligible for an additional $750 discount.
GM Chief Diversity Officer and retired Navy Capt. Ken Barrett said the military discount is a measure of appreciation for those who have served. “Our support also includes significant employment and training opportunities for our currently transitioning military and significant philanthropic support for organizations dedicated to serving those who have sacrificed so much.”