Since it was first launched in 2013, Cadillac’s sales in the Middle East have been largely bolstered by the ATS sedan, with the compact sedan has accounting for 22 percent of its vehicles sold in region.
The model has been particularly popular amongst young drivers who are looking for a car with some performance prowess. Cadillac says part of the car’s success can be chalked up to its driving dynamics, which were honed in on Germany’s famed Nurburgring.
“The 2014 Cadillac ATS’s sales success across the youth market comes as no surprise,” Nadim Ghrayeb, Regional Brand Manager, Cadillac Middle East said in a statement. “After all, the compact luxury sports sedan boasts an acclaimed balance of performance and refinement, wrapped in a progressive expression of Cadillac’s Art & Science design philosophy. It has all the makings of a groundbreaking vehicle and an unforgettable driving experience.”
The ATS is offered in the Middle East with a choice of either a 200 horsepower 2.5-liter four-cylinder engine or a 320 horsepower 3.6-liter V6. Due to the car’s strong appeal in the region, it seems likely that when Cadillac launches the high-performance ATS-V, it will also be sold in the Middle East alongside the impending CTS-V.