The 2014 Chevrolet Impala has gained nearly 8 percentage points of market share since the full-size sedan first went on sale in June of last year, General Motors announced today. The Impala now makes up for for 14.7 percent of the market, up from 6.9 percent last year.
In addition to gained market share, the Impala also powered ahead of the competition after posting a positive gain in in average transaction prices (ATPs), the only vehicle in its class to do so. The Impala carries one of the lowest base prices of any of its competitors, but its year-over-year ATP climbed by more than $5,500 to $30,705, $891 more than the ATP of the Dodge Charger.
“The Impala is an example of everything that customers can continue to expect from Chevrolet products,” Steve Majoros, marketing director of Chevrolet cars and crossovers, said in a statement. “We’re building the best vehicles in our history. If you’ve never visited a Chevrolet dealership before, now is the time.”
The full-size non-luxury segment is becoming increasingly harder to be successful in, with many customers who want more room migrating to crossovers or SUVs and more and more consumers looking at cheaper models from BMW or Mercedes-Benz. The Impala has so far managed to remain a fierce competitor, helped along by media recognition such as being named Cars.com’s Best Car of 2014 and included in KBB.com’s list of the 12 Best Family Cars.