Opel’s Eisenach plant in the German state of Thuringia is celebrating the production of its three millionth vehicle after a white Opel Adam with an Arden Blue roof came rolling off the assembly line at 11:30 this morning to a round of applause.
The first vehicle ever made at Eisenach was an Opel Vectra, presented right after Germany’s reunification in 1990. Since then, 1.2 billion euros have been invested in the plant. Most recently, Opel invested nearly 200 million euros to accommodate production of the Adam. In addition to the Adam, Eisenach also produces the popular Corsa hatchback.
Since its launch last year, Opel has fulfilled more than 80,000 orders for the Adam city car. The Eisenach plant has always been one step ahead of automaker’s other facilities after it set standards early on for employee involvement, continuous improvements and a sophisticated logistics system. It also serves as a training center for many GM employees, with more than 16,500 workers from all over the world traveling to the plant to familiarize themselves with Opel’s new, state-of-the-art production processes.
According to Opel CEO Dr. Karl-Thomas Neumann, the decision to produce the car in Eisenach was exactly right.
“It is a tour de force to build a car like the Adam in absolute top quality. With all its possibilities for individualization, it poses great challenges in terms of planning, logistics and production. Opel is the only automaker to develop and build a small car in Germany,” he said.
Minister President Christine Lieberknecht was on hand for the ceremony and underlined the important role Opel and the Eisenach plant plays in the region as an employer and driving force in Thuringia.
“Opel Eisenach is an integral part of Thuringia! We want the Eisenach plant’s success story to continue! For generations now, reliability and quality have defined Opel products, and have even made them real cult objects. And the Adam also has what it takes to become a cult car.”