Opel couldn’t have picked a more appropriate brand Ambassador for their chic ‘It’s a German’ ad campaign than world famous German supermodel Claudia Schiffer. Being one of the country’s most famous ‘exports’, she is the perfect person to demonstrate the appeal of German engineering and Opel’s cars, which very much like her, are renowned in countries all over Europe.
Now, in response to the positive feedback from the campaign, Opel has released two behind-the-scenes videos which give an exclusive look at Schiffers work on the ads. Opel says Schiffer brings her own unique glamor and charm to the ads as she signs off with the catchy “It’s a German,” punchline. So far, Schiffer has starred in commercials for the Opel Astra, Meriva, Mokka and Zafira Tourer.
The ad campaign was launched in countries all over Europe in early February, save for the UK where Opel’s Vauxhall sister brand is sold. Opel says the public response to the ads has been overwhelming, largely thanks to Schiffer’s international appeal.