General Motors will try to divert the focus of the media and public away from the recall of 2.59 million of its cars linked to at least 13 deaths and towards their new vehicles being shown at the New York Auto Show this week, but analysts say that could be difficult.
In New York, GM will show its updated and refreshed 2015 Cruze compact car, along with the head-turning 2015 Corvette Z06 convertible and a new addition to its small car lineup. With these models, particularly the 2015 Cruze, GM hopes the majority of the public will temporarily put the recall controversy on the back burner to see what products “New GM” has to offer.
“The recall is definitely the elephant in the room,” Edmunds.com senior analyst Jessica Caldwell told The Detroit News. “That’s something they’re going to have to try anyway. The Cruze is really important for the brand.”
Karl Brauer, a senior analyst for Kelley Blue Book, echoed Caldwell’s statement.
“GM needs to counter its recent spate of negative headlines with positive news from the New York auto show. The updated Cruze should help buyers look away from the automaker’s troubled compact-car past and toward a brighter future.”