The National Corvette Museum announced the first official sponsorship for the NCM Motorsports Park this morning after signing a three-year partnership deal with global tire manufacturer Michelin. The sponsorship will name Michelin as the official tire of the Motorsports Park and will give the company product privileges and displays at both the Corvette Museum and the park.
“Michelin is pleased to extend our relationship with the Corvette community to include the exciting new NCM Motorsports Park,” Silvia Mammone, motorsports and sponsorship marketing manager for Michelin North America said in a statement.
The sponsorship also includes Michelin serving as the presenting sponsor for three events to be held at the Motorsports Park during the term of the contract, although the events have yet to be named. The NCM broke ground on the $25 million, 184-acre, dual-track Motorsports Park in June of last year. The museum estimates the venue will attract more than 80,000 visitors annually, bringing in an estimated $15 million in motorsports tourism and racing events revenues.
“In 2008 we purchased our first piece of land for a future motorsports park, and in 2013 we held our groundbreaking ceremony. During that 5-year period our fundraising was primarily grassroots efforts with key support from Corvette and automotive enthusiasts including individuals, clubs and small business owners,” said Wendell Strode, Executive Director of the NCM. “This sponsorship from Michelin gives the project a big boost of momentum. We are excited about the opportunities a partnership between Michelin, the Motorsports Park and the Museum will bring.”
The park is already accepting reservations for car and motorcycle clubs, businesses, driving schools and other groups for racing events, high performance drivers’ education, corporate events, hospitality and other track functions. The NCM says there are currently more than 130 days booked at the track for its first year of operation.