Manchester United failed to finish among the top five spots in the Barclays Premier League this season and as a result, will not participate in the 2015 UEFA Champions League. The Champions League is one of the world’s most-watched annual sporting events, and Manchester United will earn about $55 million for making it to the quarter finals this year, according to Forbes.
Due to their failure to qualify for the Champions League, Manchester United and jersey sponsor Chevrolet will miss out on important worldwide exposure. The team isn’t worried about missing out on extra money, Forbes says, because their $559 million shirt deal with Chevy comes into play this summer. The jersey deal is worth about $80 million a year, and replaces the team’s old Aon sponsor, which gave the team about $32 million a year.
Unlike the British Premier League the team regularly competes in, the Champions League is broadcast globally. This is a big hit for the sponsorship deal, as General Motors recently made the decision to pull Chevrolet out of Europe. So without Manchester United reaching a global audience, the logo on their jerseys will be mostly seen by people who may be unable to purchase a Chevy where they live.
The sponsorship deal will increase in pay annually, starting at about $70 million. Chevrolet has already paid Manchester United $18 million despite the logo not appearing on the team’s jerseys until next season. So next year, Manchester United will earn about $52 million total from GM.