Today GM Korea Company held a ceremony celebrating the opening of a new design center in Incheon, Korea. The new GM Korea Design Center will “create an environment for designers to create and develop design strategies for GM’s future product portfolio,” according to General Motors. The US$40 million expansion doubles the size of GM’s design operations in Korea and “will support exterior and interior vehicle styling, digital design and studio engineering for GM’s global vehicle programs.”
“We view our design operations in Korea as a key component within our global network of Design Centers,” said GM vice president of Global Design, Ed Welburn. “That is because great design is not only understood and appreciated in Korea – it is celebrated. Today’s announcement will allow the Korean design team to continue to positively impact GM’s future product portfolio around the world, and it will provide us the ability to attract and develop young Korean designers for many years to come.”
This fully integrated design, engineering and manufacturing center is one of seven General Motors has in its global operations. It has contributed to the Chevrolet Spark, Aveo and Cruze—all global successes for GM.
“Our new operations represent a significant investment in research and development by GM. They reflect our parent company’s strong commitment to enable our local team members to dream, create, and develop design strategies for future products that will give GM a competitive edge around the globe,” said GM Korea President and CEO Sergio Rocha.
In addition, the expanded design center has received Leadership in Energy and Environment Design certification from the U.S. Green Building Council.