Up until late last year, Chevrolet enthusiasts could proudly say that The Bow Tie was truly a global automotive brand. But after General Motors decided to withdraw Chevy from Europe‘s mainstream vehicle segments to protect Opel and Vauxhall, the global nature of the brand has become debatable.
Sure, Chevy will still have a (very limited) presence in Europe selling Corvettes and Camaros… but it won’t sell its core product portfolio such as the Sonic/Aveo, Cruze, or Malibu, among others. That cessation from one of the world’s largest automotive markets puts Chevy’s “global” status into question, even though the brand is still very much present in the Americas, Africa, Asia, as well as Russia and the CIS. Contrast that with Ford, Volkswagen, Toyota, or Honda — all of which truly have a presence in every single market in the world, and Chevy seems to be at a disadvantage, as it GM: it’s the only major automaker without a “truly global” brand.
So what do you think? Does Chevy’s withdrawal from Europe mean that it’s no longer a global brand? Vote in the poll and sound off in the comments section.