The 2014 Silverado has won accolades, but not strong sales. Some think it’s due to styling, others think General Motors wasn’t brave enough in being more revolutionary than evolutionary, and perhaps the truck is a bit on the expensive side. Whatever the reasoning may be, Ram beat the Silverado in sales for the month of March.
Not taking this lightly, Chevrolet has announced that it is continuing its March Truck Month promotion into April, giving lease incentives a boost and increasing consumer savings on certain models of the Silverado. For March a buyer could save up to $7,541 off certain models, but with the expanded effort for April, a customer for a 4×4 diesel Silverado 2500HD crew cab can save $8,974.
Automotive News reports that Chevrolet Vice President Brian Sweeney wrote in the brand’s Dealer Playbook for April that they were adding “an additional $1,000 of bonus cash on light-duty Silverado double cabs that will help us get after the heart of the pickup market.”
An internal email to dealers shows that Silverado lease terms for the Northeast are $269 per month with about $1,900 due at signing. This is very competitive with Ram’s incentives, which are $259 per month with $2,999 due at signing.
GM spokeswoman Ryndee Carney frames the extended promotion as “strategic and targeted incentives” to move double-cab versions of the Silverado.