Cadillac is teaming up with the Producers Guild of America for Make Your Mark, a short film competition open to producers across America. Participants will create a film which will then be judged by a panel of experts, which include famous actors such as Danny DeVito and Michael Douglas. The winning short film will be featured in Cadillac’s 30-second spot that will air on ABC during the Oscars next February.
The competition honors the work of renowned Academy Award-winning filmmaker Sauel Zaentz, responsible for famous works such as ‘One Flew Over The Cuckoos Nest’, who passed away earlier this year. Cadillac says Zaentz’s passion will continue to inspire the next generation of industry-defining producers through the Make Your Mark competition.
“I am deeply honored to be asked to serve as one of the judges of this contest, and I’m sure that the work that comes out of this competition would make Saul proud” said Michael Douglas.
To compete in Make Your Mark, contestants must first enter on makeyourmarkcompetiton.com between now and June 25, 2014. Once accepted to the competition, entrants will be asked to create a three to five minute-short film inspired by the storytelling and work of Saul Zaentz. From there, rules and creative specifications will be released and contestants will have 51 hours to complete their film.
Once all entries have been submitted, ten semi-finalists will be chosen on or around July 29, 2014. The list will be dwindled down to three finalists on or around August 25, 2014, at which point the contestants will collaborate with a distinguished PGA mentor to produce a further refined three-to-five-minute short film. The winning short film and producer will be announced on January 24, 2015 at the 2015 Producers Guild Awards, with their piece being aired during ABC’s coverage of the 2015 Academy Awards on February 21.
“The Producers Guild of America and Cadillac are both looking to enable and celebrate achievement,” Uwe Ellinghaus, Global Cadillac CMO, said in a statement. “Through our collaboration with the PGA, we are designing a competition for the next generation of producers.”