Each year, the ‘Club de publicité et de communication de Genève’ or CPG, invites a panel of communications experts to the floor of the Geneva Motor Show to judge which booth should receive their coveted Creativity Award. The Creativity Award is handed out to the automaker whose booth stands out amongst the others and best fits the judge’s criteria.
This year’s recipient of the award was Opel. The judges noted the brand’s well-lit, shiny black floor and 36-meter-wide video wall made up of more than one million LED lights. Visitors to the booth were able to try General Motor’s OnStar and IntelliLink systems on test terminals and have their pictures taken in a photo booth, which was then displayed on the video wall. Opel CEO Dr. Karl-Thomas Neumann also gave his Twitter followers a personal tour of the automaker’s booth through a live broadcast from his Google Glass device.
After visiting all the booths, these innovations combined with their accessibility to the general public contributed to the judges picking Opel as the recipient of the 11th Creativity Award.
Opel also received another award in regards to its booth, this time for its staff. German trade magazine AUTO&Wirtschaft and automotive platform car4you.ch organized the Miss Auto Salon competition, which selects the most beautiful hostess at the show. The recipient of this year’s Miss Auto Salon award went to Opel hostess Chantal Breitinger, who was one of 82 total staff who manned the Opel booth throughout the show.