Opel is currently in the midst of a major turnaround, which if CEO Dr. Karl Thomas Neumann gets his way, will not only see the brand return to profitability by mid-decade, but will make it Europe’s second largest automaker by 2022. So far, 2014 is looking good for the German automaker, after it and sister brand Vauxhall experienced a large sales uptick in the month of February.
Overall General Motors sales grew 12 percent in Europe last month, largely spurred on by a 16 percent sales increase of Vauxhall and Opel branded vehicles. Opel is looking to grow in the region in 2014 faster than the projected 2 percent industry-wide growth, and is hoping models like the Adam minicar will draw conquest buyers to the nameplate.
“We want to grow faster than the market, to gain market share,” Neumann said earlier this month.
Sales of GMs Chevrolet brand, which is being pulled from the region in 2016, fell 5 percent in February. The decision should help Opel meet its future sales goals, as it will no longer have to deal with any internal competition brought on by Chevrolet.