Earlier today GM Authority reported that General Motors is investing €245,000,000 (almost $337 million) in Opel’s Ruesselsheim, Germany plant. But with that information comes news that Opel will be leaving the Chinese market come January 2015.
According to General Motors Media, there were 22 Opel dealers in China sold a total of 4,365 vehicles for the 2013 calendar year. In comparison, Buick has 650 dealers and sold about 810,000 vehicles in China during the same period, including several that were co-developed with Opel.
Opel CEO Dr. Karl-Thomas Neumann said, “This is a long overdue decision. It would have cost hundreds of millions of euros to raise awareness of the Opel brand and to expand the distribution network. Buick, however, is one of the market leaders in China and we plan to intensify our future collaboration, with several projects currently under examination.”
Globally, Buick was General Motors’ third largest passenger car brand, with 1.032 million vehicles sold worldwide. Only Chevrolet (4.984 million units) and Opel/Vauxhall (1.064 million units) have sold more vehicles.