As the on sale date for the 2015 Ford Mustang nears, fans of the current 2014 model will flock to dealers in a last-chance bid to get their hands on the outgoing model before they are all gone. This may be one of the contributing factors in why sales of Ford’s pony car topped both its rivals, the Chevrolet Camaro and Dodge Challenger, in the month of February.
Mustang sales in February rose to 6,410 units last month, a slight increase from the 6,024 units the Blue Oval sold in February 2013. Camaro sales slightly undercut those of the Mustang, with 6,211 units being moved off of dealer lots in February. The Camaro did not experience the same amount of growth as the Mustang year over year either, but still saw sales rise from the 6,171 units which were sold in February 2013.
As usual, the Dodge Challenger finished third in the monthly pony car sales race, with 3,694 units sold last month. That figure represents a fairly steep sales decline from the 4,911 units which were sold in February 2013.
GM is hoping the 2014 Camaro’s refreshed front and rear fascia will help the bowtie brand win a fifth straight annual sales title over its muscle car rivals. The Camaro is well on its way, with a 650-unit lead over the Mustang in 2014. This could be the last year the fifth-generation Camaro has a chance to dominate the muscle car segment as Ford’s highly anticipated S550-based 2015 Mustang is sure to be a hot seller out of the gate in 2015.