Cadillac’s Poolside ad starring actor Neal McDonough was the subject of widespread criticism when it was aired. It’s no surprise then that one of General Motors’ main competitors, Ford Motor Company, decided to poke fun at the controversial ad by shooting a similar commercial of their own, this time called ‘Upside’.
The spot was created and shot by Ford’s Detroit-based Ad Agency, Team Detroit. It stars Pashon Murray, the co-founder of Detroit Dirt, a company which collects natural waste from around Detroit, composts it down into soil and then spreads the dirt on abandoned pieces of land to create urban farms. The ad is for the Ford C-Max, which only appears once at the very end of the commercial, just like the ELR in the Poolside ad.
Ford maintains that its ad is “lighthearted” and is not intended to mock GM or meant to make fun of Poolside.
“I don’t think we’re mocking a competitor. We’re trying to showcase positive work being done in our community,” Ford spokeswoman Sara Tatchio told the Detroit Free Press.
The ad promotes the same values as Poolside, hard work, success and entrepreneurship, but presents them in a much different way. Which one you prefer is up to you. So check out ‘Upside’ just above and let us know which of these ads is more to your liking.