We have all heard the age-old adage “Not your grandfather’s Buick.” Some might think this phrase is a bit overused, but with Buick’s current lineup, which includes some not very Buick-like models such as the Regal GS and Encore, it might just be truer than ever.
The brand’s latest ad somewhat plays off of the “Not your grandfather’s Buick,” line. The 30-second spot features three different people who have skewed ideas as to what a Buick looks like. The owner of the Regal GS shows the car to his grandmother, who refuses to believe a car like that could be made by Buick. Another is a Valet, who can’t for the life of him find the Buick he is supposed to bring his client. So to those Buick owners out there, let this commercial serve as a warning, you might have to explain to people that modern Buicks aren’t quite what they used to be. Check out the spot below and let us know what you think of it in the comments.