In the highly competitive world of business, it is rather easy for a company to get caught up in the minutia of sales numbers, profit, and market-share, so it is reassuring to see a company take a step back for a moment and give back to the world the things which matter a tad more than a newest generation of vehicle. Northern California GMC and Buick dealerships, in conjunction with CBS EcoMedia’s EducationAd advertising program, are providing an invaluable service for underprivileged children by providing school supplies free of charge for those in need.
Buick and GMC reps haven’t officially confirmed how many dealers participated, which may indicate that this was spurred by dealers and dealers alone.
“Local Buick-GMC Dealers are very pleased to be able to help out with such an important cause,” said David Donohue, Buick-GMC District Sales Manager for Sacramento-Stockton-Modesto area. Such a seemingly small voluntary action has had a profound effect upon the community as a whole, and provides an intangible connection between society and local businesses. Supplying such basic items as pens and pencils, rulers, erasers, paper, and notebooks inside a new backpack is the main goal of the foundation and is paid in part by both the dealerships and the Kids In Need Foundation.
The backpacks will be distributed to some 475 students from the Father Keith B. Kenny Elementary School in Sacramento, CA, with GMC and Buick helping with the smarts and smiles for some rather promising youngsters—a gift that is greater than the sum of a few pens and pencils.