Today, General Motors has announced that it has created a new position for a vehicle safety leader whose priority is “to identify and resolve safety issues.” Effective immediately, the automaker appointed Jeff Boyer to the position of Vice President, Global Vehicle Safety.
Given that General Motors CEO Mary Barra has her hands full these days due to the revelation that GM may have known about the ignition switch defect since 2001, Boyer’s appointment will provide Barra, management, and the Board of Directors “regular and frequent updates” on vehicle safety.
“Jeff’s appointment provides direct and ongoing access to GM leadership and the Board of Directors on critical customer safety issues,” says Barra. “This new role elevates and integrates our safety process under a single leader so we can set a new standard for customer safety with more rigorous accountability. If there are any obstacles in his way, Jeff has the authority to clear them. If he needs any additional resources, he will get them.”
Boyer is a nearly 40-year employee of GM, having first started as a co-op student before evolving into several senior engineering positions. Since 2011, Boyer has served as the Executive Director of Engineering Operations and Systems Development where his responsibility was to promote the performance and certification of GM vehicle safety and crashworthiness. He holds a Bachelor of Science in Electrical Engineering from Kettering University and a Masters of Business Administration from Michigan State University.
“Nothing is more important than the safety of our customers in the vehicles they drive,” said Boyer. “Today’s GM is committed to this, and I’m ready to take on this assignment.”