In the past few years, Cadillac has been hard at work redefining itself, by means of beautiful designs and tasteful vehicles debuted under their iconic nameplate; from the production CTS and ATS models to the masterful Ciel and Elmiraj concepts. Thankfully, head designers at the quintessentially American luxury marque intend fully on operating by that very same principle for many years to come, with no intention to change that direction anytime soon.
Refining the original “Art and Science” design idea has been the main objective of stylists from GM’s luxury brand, ever since the inception of the original CTS sedan back just a decade ago. Such design pursuits have yielded some rather impressive results, and the men and women from Cadillac intend on emphasizing their unique American taste with every vehicle they produce.
Paramount for ‘America’s Luxury Brand’ is differentiating itself from its highly refined German competitors, by means of both advanced technology and also definitive design cues which warrant the legendary nameplate.
“Philosophically for me, I want to go with cars that are very memorable, that you could look at and do two or three lines on a napkin sketch and say, ‘This is the car I saw,” Cadillac Executive Director of Design; Andrew Smith stated. “But then when you see it in real life, there’s so much more to it. That’s what I really want to start getting to, the beauty of surface and the beauty of detail.”
So, after a near quarter of a century slump for Cadillac as a whole, the faithful engineers from the brand are finally finding the core DNA of themselves, with a whole-hearted desire on surpassing their German rivals; eyes fixed fully on becoming “The Standard of the World” once more.